Challenge: Royal Caribbean Cruises’ collateral materials were becoming outdated. Objective: Plan-it worked with Royal Caribbean and its ad agency, Arnold Worldwide, to revamp the cruise line’s consumer collateral materials. Solution: Plan-it conducted research among past cruisers and cruise “intenders” to understand their cruise planning process, ...

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Challenge: During an economic downturn, UBS’ Global Advertising Team developed new print ads targeting its high-net-worth clients. Given the uncertainty in the economy and negative news reports about the major investment players, UBS was concerned about the impact on investor attitudes toward the brand. Objective: UBS was specifically interested in unders...

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Challenge: Plan-it has worked closely with Partners HealthCare (now Mass General Brigham) and its major member hospitals, Mass General (MGH), Brigham & Women’s (BWH), and Spaulding Rehabilitation Network on branding, creative/communications development, physician referrals, and merger work among others. Objective/Solution: Plan-it’s relationship bega...

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Challenge: Bruegger’s Bagel launched a new product in the Boston area as a precursor to roll-out in other markets. Objective: Bruegger’s partnered with Plan-it to gain direction and insight for the optimal strategy to expand the new product outside the Boston area. Solution: Plan-it conducted a Quantitative Evaluation via in-store intercept intervie...

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Challenge: Boston Children’s Hospital wanted to evaluate its brand reputation, both regionally and nationally, after a string of negative events had surfaced in the news. Objective: To understand the extent that negative media events impacted the hospital’s reputation. Also, to understand the role that “trust” plays in parents’ consider...

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