Challenge: InnoCentive is an online community for scientists founded by a major pharmaceutical company. This online marketplace provides organizations, such as pharmaceutical, biotech, petrochemical, material sciences, and consumer goods companies, with the opportunity to post scientific challenges for the world’s leading minds to solve. Objective: The co...

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Challenge: To build a stronger network of PCPs referring to BIDMC among varying levels of affiliated physicians. Objective: Plan-it worked with BIDMC to understand the effectiveness of its referral outreach initiative among PCPs/general practitioners and explored opportunities to strengthen it. Solution: A two-phased research study was conducted, an initia...

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Challenge: Plan-it worked with Dovetail Health, a new provider of a well-care concept for aging seniors, allowing them to remain in their own homes for as long as possible. Objective: To understand the mindset and needs of key target audiences, and assess the viability of the well-care program including providing guidance for fine-tuning various aspects of...

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Challenge: Complete a comprehensive review and audit of the Arthritis Foundation’s communications materials targeted at several key constituents, among them arthritis sufferers and support audiences. Ultimately, the Arthritis Foundation wanted to more strongly establish itself as the leading resource for arthritis information and support. Objective: ...

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Challenge: Given the national shortage of nurses, increasing demand for imaging technologists, and mounting competition from larger Boston hospitals vying for this smaller pool, the challenge was to help Emerson improve its efforts to attract nurses and imaging technologists to the hospital staff. Objective: Obtain in-depth learning of nurses’ and te...

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