Challenge: In an effort to become more price competitive and motivate shoppers to increase their in-store purchases, a new pricing initiative was piloted, offering lower everyday pricing on thousands of items across the store, on both national and store brand products. The initiative was tested in a single store location, and then rolled out to a larger me...

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Challenge: A major retail coffee brand recognized that it might have an opportunity to increase sales of its retail merchandise in store. Objective: To understand new opportunities for expanding the merchandising business, evaluating potential new retail items and how to most effectively merchandise those items in the store. Solution: Plan-it conducted an ...

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Challenge: A well-known national coffee and donut retailer works closely with its franchisees to help them understand customer needs and how to insure success in a specific location. Objective: Plan-it has worked with the client on numerous projects, across several markets, to better understand the guest experience in stores. Solution: Plan-it conducted &#...

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Challenge: To explore in-depth the concept of a monthly subscription based coffee program that provides added value and taps into consumers’ coffee consumption needs. Objective: To determine the most motivating aspects of a subscription program that would drive engagement with Keurig. Solution: Plan-it conducted a Concept Exploratory of focus groups with ...

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Challenge: Stop & Shop/Giant developed Healthy Ideas, a labeling program designed to assist customers with making healthy food choices quickly and easily, and wanted to understand the viability of this program, pre-launch. Objective: To gain an in-depth understanding of perceptions of the Healthy Ideas program concept, the most motivating/compelling el...

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