Challenge: A major retail and pharmacy chain had remodeled a number of stores in the Northeast, as part of an early-stage redesign of all locations with a new “Store of the Future” layout. The new design emphasized the Health & Beauty Aid area of the store (active beauty consultant now on-site) with less emphasis on other items/aisles, including cand...

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Challenge: Stop & Shop opened a new store location and tried to cater to a higher-end shopper by limiting lower end/value brands and offering more exclusive food and grocery brands. After opening the new location, the store’s sales were significantly below the expected weekly sales goals. Objective: To better understand critical drivers of the sluggis...

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Challenge: Following the acquisition of William A. Berry & Son by Suffolk Construction, the Berry name was still being used in the marketplace a year after the acquisition. Objective: Suffolk wanted to understand the optimal naming strategy for the company, moving forward. Solution: Plan-it partnered with Suffolk to conduct interviews among clients, en...

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Challenge: The construction industry was hit hard by the failing economy and collapse of the housing market, which led to downsizing, layoffs, and merger acquisitions for Suffolk Construction. Plan-it worked with Suffolk to understand the impact of corporate changes on employee attitudes toward the company and overall satisfaction in their current roles. O...

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