Consumer Products | Plan-It Marketing Inc.

December 18, 2019

Posted in: Consumer Products, Customer Retention, Food & Beverage, Qualitative Exploratory

Hershey’s: Seasonal Shopping Exploratory

Challenge: Two major Hershey’s retailers, AAFES (general merchandise retailers for Air Force and Army personnel and their families) and a major retail and pharmacy chain faced increased competition from key competitive retailers (e.g., Target, Walmart, grocery stores, Walgreen’s, and club stores), particularly for candy purchases. Objective: To help AAFE...
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September 8, 2019

Posted in: Agency Pitch, Communication, Consumer Products, Professional Services/B2B

Major Advertising Agency: Preparing for a Pitch

Challenge: A company specializing in water purification technology developed a new device to purify and enhance water more effectively than current products on the market. An agency partner of Plan-it was pitching the communications for the launch of the new product. Objective: To provide input for the pitch regarding health-conscious consumers’ attitudes...
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August 9, 2019

Posted in: Brand Positioning & Development, Communication, Communications Development and Evaluation, Consumer Products, Customer Retention, Financial Services, Product/Service Development/Viability

National Investment Management Service: Affluent Strategy

Challenge: A major financial institution was launching a new affluent advisory offering initiative, combining personal advisers with a state-of-the-art digital platform to develop and support financial planning. Objective: To confirm audiences previously identified in qualitative focus groups, assess how well the new offering performed against other produc...
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June 20, 2019

Posted in: Communication, Communications Development and Evaluation, Consumer Products, Food & Beverage, Product/Service Development/Viability, Qualitative Exploratory

Vitasoy: New Market Expansion

Challenge: Vitasoy, a soymilk company based in California, wanted to identify the optimal positioning for its product launch into new markets. Objective: To explore consumer in-depth attitudes toward soy and other healthy, plant-based products, ultimately to develop an optimal positioning strategy for the brand’s launch; in addition, to identify and profi...
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February 21, 2019

Posted in: Consumer Products, Customer Retention, Products & Services, Professional Services/B2B, Qualitative Exploratory, Retail

Major Office Supply Retailer: Improving Shopper Experience

Challenge: A major office supplies retailer wanted to improve its multi-channel shopping experience for small business customers, ultimately to better cater to small business shopping needs and appetites. Objective: To better understand multi-channel shopping attitudes and behaviors, current perceptions of the brand and key competitors’ shopping channels,...
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Hershey’s: Seasonal Shopping Exploratory

Major Advertising Agency: Preparing for a Pitch

National Investment Management Service: Affluent Strategy

Vitasoy: New Market Expansion

Major Office Supply Retailer: Improving Shopper Experience