Consumer Products | Plan-It Marketing Inc.

August 10, 2015

Posted in: Consumer Products, Product/Service Development/Viability, Qualitative Exploratory, Retail, Technology

Techno Source: Genie in a Bottle

Challenge: Techno Source wanted to explore the feasibility of developing a new “Genie in a Bottle” toy targeted toward young girls. The small tabletop electronic toy concept was voice-interactive with multiple activities that can be played alone or with friends. Objective: To gain a deeper understanding of overall interest in the toy, which features/ fun...
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February 20, 2015

Posted in: Brand Positioning & Development, Consumer Products, Qualitative Exploratory, Retail

Retail Electronics Store: Driving Future Growth Strategy

Challenge: A national electronics store wanted to understand where and how it could effectively compete against large box retailers. Objective: Plan-it and three other firms were tasked with doing a deep dive into buying habits and retail decision-making of key categories to help drive a future growth strategy. Plan-it took on 2 categories: digital imaging...
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February 20, 2015

Posted in: Consumer Products, Product/Service Development/Viability, Retail

Gillette: Determining Name for New Product

Challenge: Gillette developed a line extension from its White Rain brand of shampoos and needed to develop an appropriate name for the new line. Objective: To determine the most appealing, appropriate and motivating name for the new line of White Rain hair care products from among the “short list” generated in an internal brainstorming session....
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February 20, 2015

Posted in: Automotive, Communication, Communications Development and Evaluation, Consumer Products, International, Qualitative Exploratory, Retail

Mercedes: Ensuring Global Relevancy

Challenge: Mercedes needed to determine whether its SLK and the S-Class brochures developed in Germany or those developed in the U.S. were more compelling to the U.S. car buying audience, ultimately, to help confirm relevant messaging for the U.S. buyer. The two concepts varied dramatically. Objective: To understand the overall image and message conveyed b...
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February 20, 2015

Posted in: Brand Positioning & Development, Communication, Consumer Products, Retail

Delta Faucet: Developing an Optimal Marketing Campaign

Challenge: Delta Faucet, the largest manufacturer of residential and commercial faucets in the United States, and its agency Arnold Worldwide, partnered with Plan-it to revitalize its strategic marketing plan and further develop business opportunities among specific target audiences. Objective: Plan-it assisted Delta in identifying the core values of the b...
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Techno Source: Genie in a Bottle

Retail Electronics Store: Driving Future Growth Strategy

Gillette: Determining Name for New Product

Mercedes: Ensuring Global Relevancy

Delta Faucet: Developing an Optimal Marketing Campaign