Posted in: Consumer Products, Product/Service Development/Viability, Products & Services, Retail, Technology
Techno Source: New Product Launch
Challenge: Techno Source, a leader in the electronic toy and game category, developed two new toy/game concepts targeted at young girls, ages 6-10.
Objective: Plan-it conducted a viability study to understand reactions to the concepts overall, which elements resonate most (overall and by age group), reactions to alternative messaging directions and tag l...