Challenge: Keds and its agency Toth developed a new digital platform to support the brand’s new advertising campaign, targeted to teen girls. The platform featured a popular music celebrity and was designed to help drive sales and acquisition of new customers, and increase ongoing engagement with the brand among this audience. Objective: To gauge int...

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Challenge: Following the acquisition of William A. Berry & Son by Suffolk Construction, the Berry name was still being used in the marketplace a year after the acquisition. Objective: Suffolk wanted to understand the optimal naming strategy for the company, moving forward. Solution: Plan-it partnered with Suffolk to conduct interviews among clients, en...

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Challenge: Sargent College, Boston University’s College of Health and Rehabilitation Sciences, re-designed its website as part of a larger BU effort to revamp and optimize the university’s online experience for students and prospects. Objective: To ultimately attract prospective students to use the site and insure ease-of-use and overall relevance among...

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Challenge: To evolve John Hancock’s “Real Life, Real Answers” campaign and brand strategy, which had been in place for 10 years, to ensure the brand’s continued relevance in the marketplace. Objective: After working closely with John Hancock for a decade, our goal was to help develop the “next generation” brand strategy and c...

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Challenge: The Wrangler brand was trying to evolve and reposition itself in the marketplace, beyond its “cowboy” heritage. Objective: Evaluate new creative developed by Toth in terms of its relevance, credibility, the perceived image of the Wrangler brand, as well as understand the relevance of key spokespeople, Brett Favre and Dale Earnhardt. ...

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