Challenge: BU wanted to better understand student readership behaviors related to BU news and information, ultimately to increase student readership of BU Today. Objective: To increase the number of students who read and get information from the publication. Solution: Plan-it conducted multiple exploratory discussion groups among full-time BU students spli...

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Challenge: A major financial institution was launching a new affluent advisory offering initiative, combining personal advisers with a state-of-the-art digital platform to develop and support financial planning. Objective: To confirm audiences previously identified in qualitative focus groups, assess how well the new offering performed against other produc...

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Challenge: A national office supplies chain wanted to understand the equity among businesses of its 7-year-old private label of cleaning and facilities products, particularly relative to the chain’s overall brand. Objective: To help the company decide whether or not to rebrand the private label. Solution: Plan-it conducted a series of focus groups an...

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Challenge: Given the importance of on-campus housing to a positive college experience, Boston University wanted to understand how well its student housing was meeting the needs of its students, and identify areas for improvement. Objective: To evaluate students’ overall satisfaction with BU’s on-campus housing and the housing selection process, and ident...

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Challenge: A major office supplies retailer wanted to improve its multi-channel shopping experience for small business customers, ultimately to better cater to small business shopping needs and appetites. Objective: To better understand multi-channel shopping attitudes and behaviors, current perceptions of the brand and key competitors’ shopping channels,...

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