Challenge: As a traditionally classic brand, Appleseed’s needed to insure ongoing relevancy among its key target audience as fashions evolved. Objective: To help Appleseed’s gain insights into the attitudes and perceptions toward the Appleseed’s brand. Competitive brand perceptions were also assessed to develop an understanding of where the Appleseed’s...

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Challenge: To combat stagnant sales, Ross-Simons, a fine jewelry retailer, undertook an initiative to better understand how the brand could most effectively increase repeat business among current customers and attract new customers to the brand. Objective: Develop strategies for building brand loyalty by better understanding the decision process, key needs...

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Challenge/Objective: As a long-time partner, Plan-it has collaborated with Stop & Shop/Giant for the launch of multiple products, merchandising programs and communications efforts. Solution: Over time, through a variety of exploratory studies that included focus groups, in-store intercepts, “shop-a-longs”, and in-depth interviews, and surve...

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Challenge: During recessionary times, with increasing gas and food costs, Stop & Shop wanted to let customers know that it supported them and wanted to help make shopping easier. Objective: To better understand the impact of the current economy on shoppers’ household/grocery shopping behavior and ways Stop & Shop could help. Solution: Plan-it desi...

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