Posted in: Brand Positioning & Development, Communications Development and Evaluation, Education/Cultural, Qualitative Exploratory
Boston Public Schools: Boston Pre-K Program
Challenge: Boston UPK began in 2019 as a universal pre-kindergarten program for 4-year-olds in Boston, made possible by a grant from the City of Boston. Over the years, it expanded to serve 3-year-old children and include additional community settings. However, this gradual growth and the involvement of numerous community partners led to a fragmented co...