Posted in: Brand Positioning & Development, Communication, Communications Development and Evaluation, Education/Cultural, Product/Service Development/Viability, Qualitative Exploratory
Boston University: Student Innovation Center
Challenge: Boston University was opening a new Student Innovation Center and wanted to understand how to most effectively convey the key mission and benefits of the center to drive usage among the student population.
Objective: To gauge student reactions to/interest in the center overall, and evaluate positioning/communications messaging strategies that wo...