Education/Cultural | Plan-It Marketing Inc.

August 10, 2015

Posted in: Creative Development, Education/Cultural, Financial Services, Marketing Profile & Segmentation, Qualitative Exploratory

First Marblehead: Communications Development

Challenge: Plan-it worked with First Marblehead Corporation on a segment exploratory study, providing input for the development of targeted communications aimed at five key persona target audiences within the college-bound high school and college freshmen/sophomore target audiences. Objective: To develop optimal communications targeted to five key personas...
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August 10, 2015

Posted in: Brand Positioning & Development, Education/Cultural, Financial Services, Qualitative Exploratory

First Marblehead: Private Education Loan Products

Challenge: Plan-it worked with FMC to more effectively communicate with students and parents about its private education loan products. Objective: To explore the decision-making process of selecting private education loan products, and profile each audience to verify optimal messaging for each. Solution: Two phases of research were conducted, a Qualitative...
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February 23, 2015

Posted in: Education/Cultural, Healthcare, Marketing Profile & Segmentation, Professional Services/B2B, Qualitative Exploratory

BMC – Boston University

Challenge: Over the years, BU and BMC have partnered to encourage BU employees to choose BMC providers, including placing a BMC facility on the BU campus and, more recently, offering BU employees a financial incentive through a tiered HMO health care plan. BMC is working to broaden its patient mix, to include more commercial patients with higher reimbursem...
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February 20, 2015

Posted in: Brand Positioning & Development, Education/Cultural, Fundraising, Qualitative Exploratory

Boston College: Capital Campaign- Increasing Female Alumni Donations

Challenge: Working closely over the years with Boston College, Plan-it has conducted numerous projects among student, alumni and corporate audiences. One study helped Boston College with fundraising efforts among females, as fundraising among female alumni was significantly below that of male alumni. Objective: To understand reasons for giving/not giving b...
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February 20, 2015

Posted in: Brand Positioning & Development, Education/Cultural, International, Professional Services/B2B

Harvard Business School: Perceived Value Globally

Challenge: As part of an ongoing initiative to insure its relevance and leadership on a global basis, Harvard Business School wanted to monitor attitudes toward the brand, and specifically determine the impact of new programs and initiatives on perceptions and consideration of HBS. Objective: To measure the perceived value and reputation of HBS globally, a...
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First Marblehead: Communications Development

First Marblehead: Private Education Loan Products

BMC – Boston University

Boston College: Capital Campaign- Increasing Female Alumni Donations

Harvard Business School: Perceived Value Globally