Education/Cultural | Plan-It Marketing Inc.

February 20, 2015

Posted in: Education/Cultural, Marketing Profile & Segmentation

Boston University: Optimal Housing for Transfer Students

Challenge: BU was seeing a significant increase in the number of undergraduate transfer students and wanted to ensure the University is meeting their housing needs. Objectives: To determine whether the availability and quality of housing affects a transfer student’s decision to attend BU, identify the key aspects that keep transfer students on-campus once...
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February 2, 2015

Posted in: Communication, Communications Development and Evaluation, Education/Cultural

Boston College: Center for Financial Literacy

Challenge: The Social Security Administration (SSA) develops many publications to help educate consumers on important financial matters, including retirement planning and social security specifically. In one initiative, Plan-it partnered with BC’s Center for Financial Literacy (funded by the Social Security Administration), to help in the developme...
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February 2, 2015

Posted in: Brand Positioning & Development, Education/Cultural, Professional Services/B2B

Boston College: Center for Corporate Citizenship

Challenge: Boston College’s Center for Corporate Citizenship (The Center) had been serving the community relations profession for nearly 20 years and had recently broadened its mission, focusing not only on the community in which a corporation operates, but also on all internal and external stake holders. Objective: Despite positive anecdotal feedback on...
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February 2, 2015

Posted in: Education/Cultural, Professional Services/B2B, Website Usability

Eduventures: Website Evaluation

Challenge: Eduventures.com works with higher education leaders as an online provider of information, resources, and tools to assist in making informed decisions regarding strategy, financial sustainability of their institution, student success, and selecting and implementing technology solutions. Objective: Plan-it worked with Eduventures.com and the compa...
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January 30, 2015

Posted in: Brand Positioning & Development, Education/Cultural, International, Professional Services/B2B, Qualitative Exploratory

Council on International Educational Exchange: Recruiting College Students

Challenge: The Council on International Educational Exchange, CIEE, is a global provider of language instruction and cultural exchange services. As part of its work, CIEE helps employers recruit college students from across Europe to work in the U.S. as seasonal employees or interns. The pool of work can heavily vary from year to year based on evolving reg...
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Boston University: Optimal Housing for Transfer Students

Boston College: Center for Financial Literacy

Boston College: Center for Corporate Citizenship

Eduventures: Website Evaluation

Council on International Educational Exchange: Recruiting College Students