Education/Cultural | Plan-It Marketing Inc.

December 10, 2014

Posted in: Brand Positioning & Development, Education/Cultural, International

Babson

Challenge: Babson College had a strong business reputation among commuter and international students but wanted to insure it was also attracting other types of students. Objective: Plan-it worked with Babson and its agency to develop a brand umbrella positioning platform, upon which future communications for the college would be based. Solution: Plan-it ...
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December 10, 2014

Posted in: Education/Cultural, Marketing Profile & Segmentation, Problem ID, Product/Service Development/Viability, Qualitative Exploratory, Win/Loss

Boston University: Retaining Chinese International Students On-Campus

Challenge: Boston University has been admitting increasing numbers of Chinese students in light of a growing Chinese population coming to the US for higher education. The Chinese international student body behaves uniquely, moving off-campus and leaving campus dining plans much earlier in their college careers than their domestic counterparts. Objective: T...
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December 2, 2014

Posted in: Art & Culture, Education/Cultural, Marketing Profile & Segmentation, Qualitative Exploratory

Boston University: Driving Applicants and Enrollment Conversion

Challenge: On the heels of a number of enrollment studies across the university, Plan-it worked with The College of Fine Arts on driving enrollment among top-tier CFA students after acceptance and helping predict future behavior of prospective students for each of its three Schools (School of Music, School of Theatre and School of Visual Arts). Objective: ...
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December 2, 2014

Posted in: Creative Development, Education/Cultural, Website Usability

Boston University: Sargent College Website Usability

Challenge: Sargent College, Boston University’s College of Health and Rehabilitation Sciences, re-designed its website as part of a larger BU effort to revamp and optimize the university’s online experience for students and prospects. Objective: To ultimately attract prospective students to use the site and insure ease-of-use and overall relevance among...
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December 2, 2014

Posted in: Brand Positioning & Development, Education/Cultural, Qualitative Exploratory, Tracking Communications

Boston University: Driving Top-Tier Enrollment

Challenge: Plan-it worked with Boston University on an initiative to drive enrollment of admitted top-tier students and to help the University predict future behavior of these key target students. Objective: Identify the triggers that would drive top-tier admitted students to select BU as their chosen college to attend. Solution: Phase I: Three Phases of &...
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Babson

Boston University: Retaining Chinese International Students On-Campus

Boston University: Driving Applicants and Enrollment Conversion

Boston University: Sargent College Website Usability

Boston University: Driving Top-Tier Enrollment