Challenge: Following up on earlier store-redesign research from Plan-it that evaluated alternative designs for a major office supplies retailer’s computer and technology section, a new store design was implemented. Objective: To gauge customer reactions to the new store layout and gain a deeper understanding of how the new store design affected the s...

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Challenge: After a major push toward technology and away from branch transactions, a major regional banking client was concerned that its image may have suffered as smaller banks took advantage of these changes to claim a more “personal” experience. Objective: The client wanted to have a deeper understanding of customer experiences in its branches versus...

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Challenge: Hyatt Hotels launched an initiative to create the optimal hotel experience for its guests. Plan-it’s principals worked with Hyatt Hotels to understand the current experience, unmet needs, and opportunities for improving satisfaction and creating competitive advantage, ultimately to develop standard practices for the ultimate guest experien...

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Challenge: Attracting first-time cruisers is one of the toughest challenges in the cruise industry. Once they cruise, they are likely to cruise again. Objective: Carnival and its agency partner, Arnold Worldwide, wanted to explore the effectiveness of their creative strategy for attracting first-time cruisers. Solution: Plan-it partnered with Arnold and Ca...

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Challenge: Michele, a luxury watch brand, had continued to move upscale since its introduction in the U.S. (from South America) and the company needed to develop a new positioning platform that better reflected the brand. Objective: Plan-it worked with Michele and its agency Toth, to reposition the brand among fashion forward consumers. Solution: Plan-i...

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