What is a Panel? A panel is a group of pre-recruited participants who have agreed to take part in market research studies, usually online surveys. Panels are created to provide easy access to representative samples of target audiences based on specific demographic data. Panels allow researchers to obtain a quality representative mix of participants. As the...

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Qualitative research is a critical methodology we use in marketing research to explore the mindsets and attitudes of your audience. It helps us as researchers dive deeper into what consumers are thinking, how they respond to certain ideas or messages and what drives their decision-making. Here are some of our commonly used Qualitative techniques: 1. Focus ...

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When a client asks for our help with a challenge or an opportunity, we need to determine what approach to take. What are our options? How do we know which to use? The short answer is, we use a range of options but most fall within the broader methodologies of Qualitative and Quantitative research, and determining which to use depends on the objectives of t...

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