Challenge: In a competitive online shopping environment, ColeHaan.com was concerned it was not delivering a high quality dynamic experience, in keeping with the brand’s evolution from a high quality classic shoe brand to a more fashion-forward shoe and accessory brand. Objective: To help Cole Haan improve the overall online shopping experience and up...

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Challenge: As a traditionally classic brand, Appleseed’s needed to insure ongoing relevancy among its key target audience as fashions evolved. Objective: To help Appleseed’s gain insights into the attitudes and perceptions toward the Appleseed’s brand. Competitive brand perceptions were also assessed to develop an understanding of where the Appleseed’s...

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Challenge: Tommy Hilfiger licensed footwear was concerned about its lagging men’s shoe line sales. Objectives: To help Tommy Hilfiger gain critical  knowledge about the weaknesses in its men’s line, and to better understand the success of its women’s line to leverage that knowledge and evaluate potential opportunities in product, service and merch...

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Challenge: Given constantly shifting fashion trends, Sperry wanted to invigorate the brand’s historic boat shoe and ensure its continued relevance. Objective: To reposition the Sperry brand in the footwear marketplace. Solution: Through exploratory qualitative research, shoe buyers were exposed to image boards and other creative concepts to help und...

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Challenge: To combat stagnant sales, Ross-Simons, a fine jewelry retailer, undertook an initiative to better understand how the brand could most effectively increase repeat business among current customers and attract new customers to the brand. Objective: Develop strategies for building brand loyalty by better understanding the decision process, key needs...

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