Challenge: Net-A-Porter is an online retailer from the UK that specializes in high-end, designer fashions. The brand had been working to deepen its penetration in the U.S. market. Objective: To broaden awareness and interest in Net-A-Porter among U.S. consumers. Solution: Plan-it conducted exploratory work among high and low spending customers and prospect...

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Challenge: Michele, a luxury watch brand, had continued to move upscale since its introduction in the U.S. (from South America) and the company needed to develop a new positioning platform that better reflected the brand. Objective: Plan-it worked with Michele and its agency Toth, to reposition the brand among fashion forward consumers. Solution: Plan-i...

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Challenge: Plan-it assisted London Fog with numerous planning and research projects, including positioning and creative development to evolve the brand beyond its “raincoat” heritage and extend the brand’s appeal to a broader range of products. As part of our ongoing work with London Fog, Plan-it advised the brand on the viability of new concepts and st...

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Challenge: Keds and its agency Toth developed a new digital platform to support the brand’s new advertising campaign, targeted to teen girls. The platform featured a popular music celebrity and was designed to help drive sales and acquisition of new customers, and increase ongoing engagement with the brand among this audience. Objective: To gauge int...

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Challenge: The Bass brand was becoming outdated and less relevant to young buyers. Objective: To explore opportunities to reposition and differentiate the brand from key competitors. Solution: Plan-it conducted an exploratory study of small discussion groups among shoe buyers and individual interviews among retail buyers to gain an understanding of key ta...

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