Challenge: A major nonprofit organization for children and its ad agency created a direct response TV campaign to boost awareness of its efforts and encourage monthly donations. As a follow up, it wanted to explore the key messages that best drove and increased interest in donating, for guiding future TV spots. Objectives: To evaluate both the creative app...

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Challenge: Many Catholic parishes were experiencing declining giving trends among their parishioners on the heels of a declining economy, increasing unemployment and less time to commit to parish life. Also, shortages in priests and staff were forcing Pastors to take on more administrative functions leaving less time for Parishioners, resulting in less con...

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Challenge: Working closely over the years with Boston College, Plan-it has conducted numerous projects among student, alumni and corporate audiences. One study helped Boston College with fundraising efforts among females, as fundraising among female alumni was significantly below that of male alumni. Objective: To understand reasons for giving/not giving b...

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Challenge: The MFA launched an initiative to expand its visitor audience. Objective: To understand the triggers for attracting new visitors to the museum. Solution: Plan-it conducted a Quantitative Profile Study of metro Boston residents regarding their behavior and attitudes toward cultural institutions. MFA visitors and non-visitors were profiled to unde...

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Challenge: The Boston Children’s Museum wanted to update and grow its membership/visits. Objective: To understand opportunities for improving the visitor experience and building membership and customer visits. Solution: Plan-it worked with Boston’s Children’s Museum to conduct a Quasi Qualitative/Quantitative study among museum visitors to understa...

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