Posted in: Art & Culture, Brand Positioning & Development, Fundraising, Marketing Profile & Segmentation
Tickets-for-Charity
Challenge: Tickets-for-Charity wanted to determine the viability of a totally new concept, in which unused “high end” event tickets could be donated or resold via the marketplace for charity.
Objective: To evaluate interest in the concept, and likelihood of ticket purchasers taking advantage of the offering.
Solution: Plan-it conducted a Concep...