Healthcare | Plan-It Marketing Inc.

March 18, 2020

Posted in: Communication, Healthcare, Problem ID, Product/Service Development/Viability, Qualitative Exploratory

A Major Pediatric Hospital: Satellite Expansion

Challenge: After the 10 year anniversary of one of its satellite locations, a major hospital was interested in exploring further expansion opportunities at the site through new services and increasing the number of inpatient beds. Objective: To understand overall attitudes toward the hospital after a decade, any potential pushback toward the expansion of i...
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March 4, 2020

Posted in: Brand Positioning & Development, Communication, Healthcare, Product/Service Development/Viability, Qualitative Exploratory, Real Estate

Senior Living Community: Entering A New Market

Challenge: A Senior Living Brand acquired and renovated a Continuing Care Retirement Community (CCRC) in a mid-high-net-worth market. While the brand’s other CCRCs had high-occupancy rates, the newly acquired facility was falling short of occupancy goals. Objective: To understand the reasons and barriers to living in a CCRC, the needs and preferences...
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March 29, 2017

Posted in: Communications Development and Evaluation, Healthcare

Emerson Hospital: Specialty Referrals

Challenge: Emerson Hospital wanted to understand how successful its specialty referral efforts have been, as well as learn more about the specialty referral attitudes and behavior towards Emerson. Objective: To understand the reasons and barriers to referring to Emerson specialists, as well as understand opportunities for improvement in its specialty areas...
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April 12, 2016

Posted in: Brand Positioning & Development, Brand Tracking/Monitoring, Healthcare, Marketing Profile & Segmentation

Mass General Brigham: Advertising and Public Relations

Challenge: Prior to rebranding and the acquisition of numerous sub-brands Partners Continuing Care to Partners HealthCare at Home (now Mass General Brigham Home Care) and Spaulding Rehabilitation Network, Plan-it had conducted a large scale quantitative study to provide a baseline measure of critical brand indicators. As a follow-up to this study, after ne...
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August 5, 2015

Posted in: Healthcare, Professional Services/B2B, Website Usability

Medscape/Aptus Health: Building the Optimal Website

Challenge: Physician’s Interactive, (now known as Medscape) wanted to ensure a successful launch of its new physician-targeted web site designed to provide a comprehensive resource for the latest drug and pharmaceutical information, including access to samples. Objective: Plan-it worked closely with the company to determine the viability of this new and u...
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A Major Pediatric Hospital: Satellite Expansion

Senior Living Community: Entering A New Market

Emerson Hospital: Specialty Referrals

Mass General Brigham: Advertising and Public Relations

Medscape/Aptus Health: Building the Optimal Website