Healthcare | Plan-It Marketing Inc.

August 5, 2015

Posted in: Brand Positioning & Development, Healthcare, Professional Services/B2B

Mass General Brigham: Increasing Referrals

Challenge: Mass General Brigham wanted to increase referrals from community practices/hospitals. Objective: To increase the number of physicians referring to MGH and BWH. Solution: Plan-it conducted extensive in-depth exploratory work among the physician audience, including PCPs, internists and cardiologists. Result: Plan-it helped bolster referrals from c...
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August 5, 2015

Posted in: Communication, Communications Development and Evaluation, Healthcare, Professional Services/B2B

Mass General Brigham: Positioning and Naming

Challenge: Plan-it has worked closely with Partners HealthCare (now Mass General Brigham) and its major member hospitals, Mass General (MGH), Brigham & Women’s (BWH), and Spaulding Rehabilitation Network on branding, creative/communications development, physician referrals, and merger work among others. Objective/Solution: Plan-it’s relationship bega...
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August 5, 2015

Posted in: Brand Positioning & Development, Healthcare, Professional Services/B2B

Mass General Brigham: Merger

Challenge: Partners Healthcare (now Mass General Brigham) and its major member hospitals, Mass General (MGH) and Brigham & Women’s (BWH), were merging as part of Partners HealthCare and were faced with the challenge of communicating the change to all constituencies. Objective: To determine the effect of the merger and how it should be communicate...
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February 23, 2015

Posted in: Education/Cultural, Healthcare, Marketing Profile & Segmentation, Professional Services/B2B, Qualitative Exploratory

BMC – Boston University

Challenge: Over the years, BU and BMC have partnered to encourage BU employees to choose BMC providers, including placing a BMC facility on the BU campus and, more recently, offering BU employees a financial incentive through a tiered HMO health care plan. BMC is working to broaden its patient mix, to include more commercial patients with higher reimbursem...
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February 23, 2015

Posted in: Brand Positioning & Development, Healthcare, Marketing Profile & Segmentation

Major Pediatric Hospital: Entering a New Market

Challenge: As part of an aggressive growth initiative, the pediatric provider identified a hospital in a new and growing healthcare market, which could potentially drive a successful partnership; a key objective would be to develop relationships with pediatric physicians from that service area who might drive complex referrals back to this hospital. Object...
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Mass General Brigham: Increasing Referrals

Mass General Brigham: Positioning and Naming

Mass General Brigham: Merger

BMC – Boston University

Major Pediatric Hospital: Entering a New Market