Healthcare | Plan-It Marketing Inc.

February 23, 2015

Posted in: Healthcare, Professional Services/B2B, Website Usability

Stiefel: Building a Optimal Website

Challenge: Stiefel Laboratories (a GSK company) was interested in developing a new dermatology-focused physician portal for use by dermatologists and physicians’ assistants. Objective: Prior to the development process, Stiefel and its agency, were interested in better understanding these audiences’ overall web usage related to their practices, ...
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February 23, 2015

Posted in: Communication, Communications Development and Evaluation, Healthcare, International, Professional Services/B2B, Qualitative Exploratory

InnoCentive: New Concept Exploratory

Challenge: InnoCentive is an online community for scientists founded by a major pharmaceutical company. This online marketplace provides organizations, such as pharmaceutical, biotech, petrochemical, material sciences, and consumer goods companies, with the opportunity to post scientific challenges for the world’s leading minds to solve. Objective: The co...
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February 23, 2015

Posted in: Communication, Communications Development and Evaluation, Healthcare, Professional Services/B2B

Beth Israel Deaconess Medical Center: Building a Strong Referral Network

Challenge: To build a stronger network of PCPs referring to BIDMC among varying levels of affiliated physicians. Objective: Plan-it worked with BIDMC to understand the effectiveness of its referral outreach initiative among PCPs/general practitioners and explored opportunities to strengthen it. Solution: A two-phased research study was conducted, an initia...
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February 23, 2015

Posted in: Brand Positioning & Development, Healthcare, Professional Services/B2B

Pri-Med: Driving Conference Attendance

Challenge: Plan-it partnered with MC Communications, LLC, the founders of Pri-Med, on brand-building efforts since its inception. Pri-Med, one of the largest and widely known medical conferences in the country, was initially launched in 1994 to fill a void in the primary care market. Prior to its launch, there was no major conference that brought together ...
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February 23, 2015

Posted in: Communication, Communications Development and Evaluation, Healthcare, Product/Service Development/Viability

Dovetail Health: Launching a Service for Aging Seniors

Challenge: Plan-it worked with Dovetail Health, a new provider of a well-care concept for aging seniors, allowing them to remain in their own homes for as long as possible. Objective: To understand the mindset and needs of key target audiences, and assess the viability of the well-care program including providing guidance for fine-tuning various aspects of...
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Stiefel: Building a Optimal Website

InnoCentive: New Concept Exploratory

Beth Israel Deaconess Medical Center: Building a Strong Referral Network

Pri-Med: Driving Conference Attendance

Dovetail Health: Launching a Service for Aging Seniors