Healthcare | Plan-It Marketing Inc.

February 20, 2015

Posted in: Healthcare, Professional Services/B2B

Boston Children’s Hospital: Impact of Health Reform

Challenge: Plan-it worked with Boston Children’s Hospital on an initiative related to new health care regulations that could negatively impact the hospital. Children’s wanted to insure that employers understand the ramifications of how some new mandated plans could influence patient care and access as employers make their health care plan/payer decisions...
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February 20, 2015

Posted in: Communication, Communications Development and Evaluation, Healthcare

Arthritis Foundation: Collateral Audit

Challenge: Complete a comprehensive review and audit of the Arthritis Foundation’s communications materials targeted at several key constituents, among them arthritis sufferers and support audiences. Ultimately, the Arthritis Foundation wanted to more strongly establish itself as the leading resource for arthritis information and support. Objective: ...
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February 20, 2015

Posted in: Communication, Communications Development and Evaluation, Healthcare, Professional Services/B2B, Qualitative Exploratory

Emerson Hospital: Recruitment and Retention

Challenge: Given the national shortage of nurses, increasing demand for imaging technologists, and mounting competition from larger Boston hospitals vying for this smaller pool, the challenge was to help Emerson improve its efforts to attract nurses and imaging technologists to the hospital staff. Objective: Obtain in-depth learning of nurses’ and te...
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June 6, 2014

Posted in: Communication, Communications Development and Evaluation, Healthcare, Qualitative Exploratory

Slim Fast: Building a New Concept

Challenge: Slim-Fast wanted to understand how the brand could most effectively partner with physicians to support them in their efforts to help patients with weight control issues. Objective: To explore doctors’ attitudes toward Slim-Fast as a product to be recommended to their patients. Solution: Plan-it conducted exploratory work among PCPs and ...
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May 28, 2014

Posted in: Brand Positioning & Development, Healthcare, Professional Services/B2B, Qualitative Exploratory

Emerson Hospital: Positioning Platform

Challenge: In an effort to motivate patients to consider Emerson, and attract the best physicians, Emerson wanted to understand how to elevate its image beyond a traditional community hospital. Objective: Develop a positioning platform that builds a unified brand and serves as the cornerstone of Emerson’s marketing and communications efforts. Solutio...
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Boston Children’s Hospital: Impact of Health Reform

Arthritis Foundation: Collateral Audit

Emerson Hospital: Recruitment and Retention

Slim Fast: Building a New Concept

Emerson Hospital: Positioning Platform