Challenge: The company partners with major US Universities to help recruit and build their international student populations, providing consultation and University-specific programs to help drive these initiatives. To support University efforts, the company designed an online portal for international students studying in the U.S., to provide ongoing resour...

Continue reading »

Challenge: Small Army, and its client, SolidWorks (3D CAD design/engineering software) developed concepts for an international brand advertising campaign to reinforce interest and usage of the brand among the global target audience of design engineers. Objective: Plan-it partnered with Small Army and SolidWorks to conduct a creative evaluation across the U...

Continue reading »

Challenge: Plan-it worked on numerous projects over time with an educational tour company which specializes in culturally enriching international tours for students, providing marketing and operational guidance to help develop the brand. Objective: In one engagement, the company turned to Plan-it for insight in developing a customer retention strategy. Sol...

Continue reading »

Challenge: Royal Caribbean Cruises’ collateral materials were becoming outdated. Objective: Plan-it worked with Royal Caribbean and its ad agency, Arnold Worldwide, to revamp the cruise line’s consumer collateral materials. Solution: Plan-it conducted research among past cruisers and cruise “intenders” to understand their cruise planning process, ...

Continue reading »

Challenge: Plan-it was hired as part of a marketing team to help State Street develop a new global positioning for the brand. Objective: To develop the optimal brand umbrella positioning, to work across diverse targets and global markets. Solution: Plan-it conducted international focus groups and more than 200 in-depth telephone interviews (Quasi Qualitati...

Continue reading »