Challenge: State Street’s three distinct institutional business units were fairly siloed, using different names and identities, and operating independently of one another. Plan-it worked with State Street on initiatives to create a single brand identity. Objective: Plan-it explored how State Street could best serve the three distinct institutional bu...

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Challenge: Given concern over falling ratings and impaired business reputation after a market downturn, S&P was concerned about the spillover impact on its indices business. Objective: Plan-it worked with the S&P Indices Group and its agency to understand the impact of the ratings business on the indices business and to help develop an optimal bran...

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Challenge: Net-A-Porter is an online retailer from the UK that specializes in high-end, designer fashions. The brand had been working to deepen its penetration in the U.S. market. Objective: To broaden awareness and interest in Net-A-Porter among U.S. consumers. Solution: Plan-it conducted exploratory work among high and low spending customers and prospect...

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Challenge: Michele, a luxury watch brand, had continued to move upscale since its introduction in the U.S. (from South America) and the company needed to develop a new positioning platform that better reflected the brand. Objective: Plan-it worked with Michele and its agency Toth, to reposition the brand among fashion forward consumers. Solution: Plan-i...

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Challenge: Plan-it worked with a major international agricultural processor to develop a plan for growth and build a competitive advantage. Objective: To help develop sales and service strategies to differentiate the company from competitors, and ultimately motivate its customers to increase the volume of product allocated to it. Solution: Plan-it utilized...

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