Challenge: In preparation for the arrival of BU’s new president, senior management wanted to conduct an audit on the state of the brand, including exploring its overall reputation for excellence and specific perceptions of the brand across all key constituencies. Objective: To obtain a snapshot and understand the strength of the university’s reputation, ...

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Challenge: As online travel agencies have become more prominent, a national travel agency with brick-and-mortar locations wanted to re-position its brand to remain relevant in a leisure travel market rapidly evolving through technology. Specifically, the brand hoped to differentiate itself from online competitors by highlighting its personal attention and ...

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Challenge: As part of a long term, ongoing initiative to make Boston University the “school of choice” among qualified prospective college candidates, BU wanted to answer three key questions: How could it best appeal to future qualified prospects? What is the student profile of the prospective student most inclined to choose BU? What factors are most imp...

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Challenge: Techno Source, an internationally based creator of electronic toys and games has partnered with Plan-it on several occasions to uncover critical learning in terms of product viability/development, communications development and market profiling/segmentation. Objective: To identify the overall viability of a variety of new product ideas and asses...

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Challenge: Prior to rebranding and the acquisition of numerous sub-brands Partners Continuing Care to Partners HealthCare at Home (now Mass General Brigham Home Care) and Spaulding Rehabilitation Network, Plan-it had conducted a large scale quantitative study to provide a baseline measure of critical brand indicators. As a follow-up to this study, after ne...

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