Challenge: As a traditionally classic brand, Appleseed’s needed to insure ongoing relevancy among its key target audience as fashions evolved. Objective: To help Appleseed’s gain insights into the attitudes and perceptions toward the Appleseed’s brand. Competitive brand perceptions were also assessed to develop an understanding of where the Appleseed’s...

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Challenge: After engaging in several successful student enrollment studies with Plan-it, Boston University wanted to develop a prototype study that would provide foundational learning for increasing master’s program enrollments among top-tier candidates and predicting future behavior of enrollees across the BU colleges. Objective: To develop the op...

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Challenge: Plan-it worked with Red Bull, the number one player in the energy drink category, on numerous projects over time, to insure the brand retained its leadership status as major soda manufacturers entered the category and put increasing pressure on the brand. Objective: To help Red Bull profile current and potential college users to understand the d...

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Challenge: Plan-it worked on numerous projects over time with an educational tour company which specializes in culturally enriching international tours for students, providing marketing and operational guidance to help develop the brand. Objective: In one engagement, the company turned to Plan-it for insight in developing a customer retention strategy. Sol...

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Challenge: Plan-it worked with First Marblehead Corporation on a segment exploratory study, providing input for the development of targeted communications aimed at five key persona target audiences within the college-bound high school and college freshmen/sophomore target audiences. Objective: To develop optimal communications targeted to five key personas...

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