Challenge: As part of an aggressive growth initiative, the pediatric provider identified a hospital in a new and growing healthcare market, which could potentially drive a successful partnership; a key objective would be to develop relationships with pediatric physicians from that service area who might drive complex referrals back to this hospital. Object...

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Challenge: The MFA launched an initiative to expand its visitor audience. Objective: To understand the triggers for attracting new visitors to the museum. Solution: Plan-it conducted a Quantitative Profile Study of metro Boston residents regarding their behavior and attitudes toward cultural institutions. MFA visitors and non-visitors were profiled to unde...

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Challenge: BU was seeing a significant increase in the number of undergraduate transfer students and wanted to ensure the University is meeting their housing needs. Objectives: To determine whether the availability and quality of housing affects a transfer student’s decision to attend BU, identify the key aspects that keep transfer students on-campus once...

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Challenge: Tickets-for-Charity wanted to determine the viability of a totally new concept, in which unused “high end” event tickets could be donated or resold via the marketplace for charity. Objective: To evaluate interest in the concept, and likelihood of ticket purchasers taking advantage of the offering. Solution: Plan-it conducted a Concep...

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Challenge: Boston University has been admitting increasing numbers of Chinese students in light of a growing Chinese population coming to the US for higher education. The Chinese international student body behaves uniquely, moving off-campus and leaving campus dining plans much earlier in their college careers than their domestic counterparts. Objective: T...

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