Challenge: On the heels of a number of enrollment studies across the university, Plan-it worked with The College of Fine Arts on driving enrollment among top-tier CFA students after acceptance and helping predict future behavior of prospective students for each of its three Schools (School of Music, School of Theatre and School of Visual Arts). Objective: ...

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Challenge: Historically, Swatch had been perceived as a “plastic-only” brand in the U.S. The company wanted to evaluate potential long-term opportunities that would help achieve the same brand success in the U.S. that it had internationally. Objective: Evaluate long-term opportunities for the brand to strengthen in the U.S. Solution: Following an in-d...

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Challenge: The New England skier population was stagnant, particularly after multiple years of weak snow conditions. Objective: To help the Killington, VT Ski Resort build the brand in the Northeast. Plan-it’s principals conducted a breadth of work among the skier population to help re-position the brand for competitive advantage and drive communicat...

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