Challenge: Historically, Swatch had been perceived as a “plastic-only” brand in the U.S. The company wanted to evaluate potential long-term opportunities that would help achieve the same brand success in the U.S. that it had internationally. Objective: Evaluate long-term opportunities for the brand to strengthen in the U.S. Solution: Following an in-d...

Continue reading »

Challenge: The New England skier population was stagnant, particularly after multiple years of weak snow conditions. Objective: To help the Killington, VT Ski Resort build the brand in the Northeast. Plan-it’s principals conducted a breadth of work among the skier population to help re-position the brand for competitive advantage and drive communicat...

Continue reading »