Challenge: After the 10 year anniversary of one of its satellite locations, a major hospital was interested in exploring further expansion opportunities at the site through new services and increasing the number of inpatient beds. Objective: To understand overall attitudes toward the hospital after a decade, any potential pushback toward the expansion of i...

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Challenge: In 2014, The Lynn Museum and Historical Society merged with LynnArts to create a new cultural organization that forms the cornerstone of the arts and cultural district of Lynn, Massachusetts. The Lynn museum was struggling with market awareness following this transition. Objective: To develop a cohesive marketing strategy for both organizations ...

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Challenge: Given the importance of on-campus housing to a positive college experience, Boston University wanted to understand how well its student housing was meeting the needs of its students, and identify areas for improvement. Objective: To evaluate students’ overall satisfaction with BU’s on-campus housing and the housing selection process, and ident...

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Challenge: Many Catholic parishes were experiencing declining giving trends among their parishioners on the heels of a declining economy, increasing unemployment and less time to commit to parish life. Also, shortages in priests and staff were forcing Pastors to take on more administrative functions leaving less time for Parishioners, resulting in less con...

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Challenge: In an increasingly competitive marketplace, Cingular Wireless (now AT&T Mobility) was concerned about loss of renewals and wanted to insure it retained its mobile customers when they upgraded. To aid in this effort, it developed some new product and service concepts. Objective: To assess the viability of and potential opportunity afforded by...

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