Posted in: Brand Positioning & Development, Customer Retention, Fashion, Problem ID, Win/Loss
Ross-Simons: Building Brand Loyalty and Customer Retention
Challenge: To combat stagnant sales, Ross-Simons, a fine jewelry retailer, undertook an initiative to better understand how the brand could most effectively increase repeat business among current customers and attract new customers to the brand.
Objective: Develop strategies for building brand loyalty by better understanding the decision process, key needs...