Challenge: Determine the viability of a potential new app concept that combines personal fitness goals with non-fitness personal goals. Objective: Evaluate overall interest in the app and establish and profile potential consumer audiences. Develop insights into the habits and preferences of potential audiences that would have an impact on both the design p...

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Challenge: BU wanted to better understand student readership behaviors related to BU news and information, ultimately to increase student readership of BU Today. Objective: To increase the number of students who read and get information from the publication. Solution: Plan-it conducted multiple exploratory discussion groups among full-time BU students spli...

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Challenge: A major office supplies retailer wanted to improve its multi-channel shopping experience for small business customers, ultimately to better cater to small business shopping needs and appetites. Objective: To better understand multi-channel shopping attitudes and behaviors, current perceptions of the brand and key competitors’ shopping channels,...

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Challenge: A major office supplies retailer wanted to become the go-to, one-stop shop for mid-market companies by improving the purchasing experience among decision makers. Objective: To understand the mindset and emotional pain points of mid-market businesses, specifically with regard to the responsibilities of running the business and challenges of job-r...

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Challenge/Objective: As a long-time partner, Plan-it has collaborated with Stop & Shop/Giant for the launch of multiple products, merchandising programs and communications efforts. Solution: Over time, through a variety of exploratory studies that included focus groups, in-store intercepts, “shop-a-longs”, and in-depth interviews, and surve...

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