Challenge: Star Market, a key grocery brand in the New England market, led the category in bringing a natural and specialty line of products into the mainstream grocery category. Objective: After numerous brand-related projects, Star reached out to Plan-it to help launch the new Wild Harvest brand into the New England marketplace. Wild Harvest was an innov...

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Challenge: Techno Source, a leader in the electronic toy and game category, developed two new toy/game concepts targeted at young girls, ages 6-10. Objective: Plan-it conducted a viability study to understand reactions to the concepts overall, which elements resonate most (overall and by age group), reactions to alternative messaging directions and tag l...

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