Challenge: In an effort to become more price competitive and motivate shoppers to increase their in-store purchases, a new pricing initiative was piloted, offering lower everyday pricing on thousands of items across the store, on both national and store brand products. The initiative was tested in a single store location, and then rolled out to a larger me...

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Challenge: A well-known investment provider launched a set of new retirement income products, designed to create a steady income stream for investors during retirement. The company wanted to ensure this unique offering was clearly understood and had appeal in generating interest among prospects. Objectives: Overall, to provide strategic direction for the o...

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Challenge: Dramatic Change is a UK-based pharmaceutical training company working to expand into US markets, with local efforts managed by Americans. Before a full launch, they wanted to gather feedback to understand the scope of the U.S. opportunity. Objectives: To assess the viability of the Dramatic Change program concept among US pharmaceutical company ...

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Challenge: The company partners with major US Universities to help recruit and retain/build their international student populations, providing consultation and University-specific programs to help drive these initiatives. The company has traditionally marketed directly B2B/to universities, but was looking to expand to include a consumer-driven brand that w...

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Challenge: As a leading provider of business products and services, Staples was looking to explore customer attitudes toward the Staples Premium Paid Membership Program. Objective: To understand the program’s perceived value overall, as well as specific program features, with the ultimate goal of ensuring the program’s ongoing relevance and continued gro...

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