Challenge: Plan-it worked with Dovetail Health, a new provider of a well-care concept for aging seniors, allowing them to remain in their own homes for as long as possible. Objective: To understand the mindset and needs of key target audiences, and assess the viability of the well-care program including providing guidance for fine-tuning various aspects of...

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Challenge: Gillette developed a line extension from its White Rain brand of shampoos and needed to develop an appropriate name for the new line. Objective: To determine the most appealing, appropriate and motivating name for the new line of White Rain hair care products from among the “short list” generated in an internal brainstorming session....

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Challenge: Boston University has been admitting increasing numbers of Chinese students in light of a growing Chinese population coming to the US for higher education. The Chinese international student body behaves uniquely, moving off-campus and leaving campus dining plans much earlier in their college careers than their domestic counterparts. Objective: T...

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Challenge: Star Market, a key grocery brand in the New England market, led the category in bringing a natural and specialty line of products into the mainstream grocery category. Objective: After numerous brand-related projects, Star reached out to Plan-it to help launch the new Wild Harvest brand into the New England marketplace. Wild Harvest was an innov...

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Challenge: Plan-it partnered with a market leading toy company to help the brand determine the viability of expanding the brand into the infant category. Objective: Launch the brand in the infant category by identifying key rational and emotional benefits that would motivate mothers across key target audiences to consider the brand/products in the infant ...

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