Challenge: Boston University’s (BU’s) Questrom School of Business has offered the Public and Non-Profit (PNP) MBA degree program for over 40 years. With the addition of a new Energy and Environmental Sustainability Concentration (EES), students also had the option to focus on energy and corporate sustainability. Objective: To understand the viability of ...

Continue reading »

Challenge: After the 10 year anniversary of one of its satellite locations, a major hospital was interested in exploring further expansion opportunities at the site through new services and increasing the number of inpatient beds. Objective: To understand overall attitudes toward the hospital after a decade, any potential pushback toward the expansion of i...

Continue reading »

Challenge: A Senior Living Brand acquired and renovated a Continuing Care Retirement Community (CCRC) in a mid-high-net-worth market. While the brand’s other CCRCs had high-occupancy rates, the newly acquired facility was falling short of occupancy goals. Objective: To understand the reasons and barriers to living in a CCRC, the needs and preferences...

Continue reading »

Challenge: The company partners with major US Universities to help recruit and build their international student populations, providing consultation and University-specific programs to help drive these initiatives. To support University efforts, the company designed an online portal for international students studying in the U.S., to provide ongoing resour...

Continue reading »

Challenge: Boston University was opening a new Student Innovation Center and wanted to understand how to most effectively convey the key mission and benefits of the center to drive usage among the student population. Objective: To gauge student reactions to/interest in the center overall, and evaluate positioning/communications messaging strategies that wo...

Continue reading »