Challenge: Following an initial Quantitative study, a major office supplies provider wanted to further explore the printer, ink, and toner buying behavior of office product decision-makers from mid-market companies. Objective: To determine the opportunity for the company to build a Managed Print Services (MPS) Contract business among the middle market. Sol...

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Challenge: A major investment provider was considering launching a joint banking and investment offering with a major banking partner. Objective: As a first step in understanding the impact of this potential offering, the investment provider wanted to understand, from both client and FA/CA perspectives, how clients currently utilize their banking and inves...

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Challenge: Determine the viability of a potential new app concept that combines personal fitness goals with non-fitness personal goals. Objective: Evaluate overall interest in the app and establish and profile potential consumer audiences. Develop insights into the habits and preferences of potential audiences that would have an impact on both the design p...

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Challenge: A major financial institution was launching a new affluent advisory offering initiative, combining personal advisers with a state-of-the-art digital platform to develop and support financial planning. Objective: To confirm audiences previously identified in qualitative focus groups, assess how well the new offering performed against other produc...

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Challenge: Vitasoy, a soymilk company based in California, wanted to identify the optimal positioning for its product launch into new markets. Objective: To explore consumer in-depth attitudes toward soy and other healthy, plant-based products, ultimately to develop an optimal positioning strategy for the brand’s launch; in addition, to identify and profi...

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