Challenge: Given the importance of on-campus housing to a positive college experience, Boston University wanted to understand how well its student housing was meeting the needs of its students, and identify areas for improvement. Objective: To evaluate students’ overall satisfaction with BU’s on-campus housing and the housing selection process, and ident...

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Challenge: A major office supplies store had added new content to its recently launched app designed to help small businesses grow and provide the brand with a means of further developing ongoing relationships with customers. Objective: To obtain reactions to the new content as well as the overall value and usability of the app. Solution: Plan-it conducted...

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Challenge: The founders of BodyScapes Fitness, with locations in Boston, Brookline and Cambridge, launched a new concept in personal training called SplitFit, which provides greater affordability and flexibility than traditional personal training offerings by allowing non-gym members access to individual and pooled (2-3 people) personal training sessions w...

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Challenge: A national financial services provider was undergoing a process of simplifying platforms and streamlining Managed Account offerings, and providing clients access to new benefits and services. Objective: To explore, prior to launch, perceptions of the new offering overall, and to uncover specific features to highlight in future communications, as...

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Challenge: A national financial services provider rolled out a new Investment Advisory Program offering and wanted to understand its impact/potential impact on the client experience among clients and prospects. Objective: Determine how to most effectively drive consideration of the program among current brand brokerage clients as well as competitive client...

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