Challenge: New Balance, already strongly associated with a high quality running shoe heritage, was interested in understanding how to most effectively promote/launch its women’s apparel line. Objective: To help New Balance more effectively reach the female audience and encourage purchases among the women’s new apparel line. Solution: Exploratory work was...

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Challenge: A major national investment provider launched into the B2B stock plan services arena and needed to build credibility in a market with already established competitors. Objective: To help understand the decision-making process and the key go/no go triggers in selecting a stock plan provider. Solution: Extensive exploratory interviews over six year...

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Challenge: A major U.S. bank was in the process of developing a new positioning strategy for its merchant services. The goal was to use this new positioning strategy as a building platform for its products, as well as future sales, marketing, and communications efforts. Objective: Plan-it needed to explore the brand’s value proposition among key target au...

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Challenge: In the institutional space, a well-known investment management firm created a range of online tools for 401(k) participants to help them with retirement planning, ultimately to build more of a relationship with the brand. Objective: To obtain reactions to concepts and understand the value, potential usage and ease of using the client’s onl...

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Challenge: Plan-it worked with Converse to determine viability and guide development of a new sneaker product, targeted at boys and girls, ages 8-12. Objective: To further understand reactions to the new line, including sneaker designs/features. Solution: Plan-it conducted in-depth interviews with kids to explore their reactions to the new sneaker overall,...

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