Challenge: E INK Corporation, founded by a group of MIT students, is the leading developer of electronic ink technology. E INK partnered with Greenberg, Seronick, O’Leary & Partners, and Plan-it to help understand interest in the concept and help develop a brand platform for E INK. Objective: To test the viability of the technology among the key targe...

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Challenge: Based on learning from a previous two-phase Broker/Owner Assessment study conducted by Plan-it, RE/MAX NE had put initiatives into place with respect to supporting franchisees across a number of areas, including coaching/training, support materials, and other marketing initiatives. As a follow-up to this study, RE/MAX NE needed to understand the...

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Challenge: Techno Source wanted to explore the feasibility of developing a new “Genie in a Bottle” toy targeted toward young girls. The small tabletop electronic toy concept was voice-interactive with multiple activities that can be played alone or with friends. Objective: To gain a deeper understanding of overall interest in the toy, which features/ fun...

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Challenge: In an increasingly competitive marketplace, Cingular Wireless (now AT&T Mobility) was concerned about loss of renewals and wanted to insure it retained its mobile customers when they upgraded. To aid in this effort, it developed some new product and service concepts. Objective: To assess the viability of and potential opportunity afforded by...

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Challenge: Staples was focused on growing its printing services business among business customers and prospects, and wanted to understand the needs and drivers behind seeking out printing services and, specifically, how Staples could deliver on those needs. Objective: Ultimately, to determine elements of an optimal print experience both in-store and online...

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