Challenge: Michele, a luxury watch brand, had continued to move upscale since its introduction in the U.S. (from South America) and the company needed to develop a new positioning platform that better reflected the brand. Objective: Plan-it worked with Michele and its agency Toth, to reposition the brand among fashion forward consumers. Solution: Plan-i...

Continue reading »

Challenge: Plan-it assisted London Fog with numerous planning and research projects, including positioning and creative development to evolve the brand beyond its “raincoat” heritage and extend the brand’s appeal to a broader range of products. As part of our ongoing work with London Fog, Plan-it advised the brand on the viability of new concepts and st...

Continue reading »

Challenge: Bruegger’s Bagel launched a new product in the Boston area as a precursor to roll-out in other markets. Objective: Bruegger’s partnered with Plan-it to gain direction and insight for the optimal strategy to expand the new product outside the Boston area. Solution: Plan-it conducted a Quantitative Evaluation via in-store intercept intervie...

Continue reading »

Challenge: Perdue Farms was interested in introducing a  “natural” and “organic” poultry line and wanted to better understand the market potential of this concept. Objective: To understand the viability/market opportunity for a “natural” and “organic” poultry line. Solution: Plan-it conducted a Qualitative E...

Continue reading »

Challenge: Plan-it worked with Emerson to evaluate the viability of establishing a new satellite health care center in a nearby town, to broaden its reach in the community. Objective: To understand the level of interest in a new satellite location among patients and prospects from Emerson’s service area. Solution: Small discussion groups and in-depth...

Continue reading »