Challenge: A major retail coffee brand regularly evaluates new product opportunities for the brand to ensure long term relevancy. Objective: To understand the market viability of potential new food and beverage products. Solution: Plan-it has conducted both Qualitative and Quantitative studies to determine which new food and beverage products should be add...

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Challenge: A major retail coffee brand recognized that it might have an opportunity to increase sales of its retail merchandise in store. Objective: To understand new opportunities for expanding the merchandising business, evaluating potential new retail items and how to most effectively merchandise those items in the store. Solution: Plan-it conducted an ...

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Challenge: Plan-it worked with a major retail coffee brand as it considered entering the arena of gourmet coffee product offerings. Objective: To assess the viability of premium espresso offerings from the brand. Solution: Through exploratory work among gourmet drinkers in multiple markets, Plan-it assessed the brand’s coffee platform, its relative positi...

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Challenge: SBLI wanted to understand the effectiveness of its “No Nonsense” communications platform across its key internal and external target audiences in terms of its relevance, value and how well SBLI is delivering on its message. Objective: To assess the meaning of the platform, its perceived fit with SBLI, and specific initiatives that could suppo...

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Challenge: New Balance, already strongly associated with a high quality running shoe heritage, was interested in understanding how to most effectively promote/launch its women’s apparel line. Objective: To help New Balance more effectively reach the female audience and encourage purchases among the women’s new apparel line. Solution: Exploratory work was...

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