Challenge: After experiencing significant sales growth, al fresco, the leading gourmet chicken sausage brand, initiated a rebranding effort to include new packaging and a multimedia brand campaign. Objective: To explore and confirm the optimal brand positioning strategy and opportunities for further expansion. Solution: Plan-it conducted a deep dive explor...

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Challenge: After engaging in several successful student enrollment studies with Plan-it, Boston University wanted to develop a prototype study that would provide foundational learning for increasing master’s program enrollments among top-tier candidates and predicting future behavior of enrollees across the BU colleges. Objective: To develop the op...

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Challenge: One of the largest and most established Financial Advisory firms in the country, was interested in extending the brand to the mass affluent investor via a “self-directed” platform. The client needed to understand reactions to the concept and how to most effectively leverage brand equity across this new offering, as well as understand the role ...

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Challenge: Groove Networks (now Microsoft) was defining a new category in the Internet collaborative software marketplace with its new product. Groove Networks was a pioneer in real-time, peer-to-peer internet collaborative software, ensure that its new product launched successfully. Objective: Assess the overall viability of the new collaborative product ...

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Challenge: A well-known national coffee and donut retailer works closely with its franchisees to help them understand customer needs and how to insure success in a specific location. Objective: Plan-it has worked with the client on numerous projects, across several markets, to better understand the guest experience in stores. Solution: Plan-it conducted &#...

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