Challenge: Given concern over falling ratings and impaired business reputation after a market downturn, S&P was concerned about the spillover impact on its indices business. Objective: Plan-it worked with the S&P Indices Group and its agency to understand the impact of the ratings business on the indices business and to help develop an optimal bran...

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Challenge: The rising costs of college tuition spurred the need for additional sources of college funding. First Marblehead wanted to build its private college funding business to fill that need. Objective: To better understand the mindset and behavior of college-bound high school students, current college students and parents, with respect to college fina...

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Challenge: Work ‘N Gear, the largest U.S. retailer of work apparel and footwear designed for industrial and healthcare environments, partnered with Plan-it to establish a clear direction for the brand’s long-term marketing planning. Objective: Develop an in-depth profile of key target audiences, identify needs of each and understand how well Work ‘...

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Challenge: Tommy Hilfiger licensed footwear was concerned about its lagging men’s shoe line sales. Objectives: To help Tommy Hilfiger gain critical  knowledge about the weaknesses in its men’s line, and to better understand the success of its women’s line to leverage that knowledge and evaluate potential opportunities in product, service and merch...

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Challenge: Given constantly shifting fashion trends, Sperry wanted to invigorate the brand’s historic boat shoe and ensure its continued relevance. Objective: To reposition the Sperry brand in the footwear marketplace. Solution: Through exploratory qualitative research, shoe buyers were exposed to image boards and other creative concepts to help und...

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