Challenge: As a leading provider of business products and services, Staples was looking to explore customer attitudes toward the Staples Premium Paid Membership Program. Objective: To understand the program’s perceived value overall, as well as specific program features, with the ultimate goal of ensuring the program’s ongoing relevance and continued gro...

Continue reading »

Challenge: The cardiovascular specialty group of a major NYC Hospital system was revamping and expanding one of its recently acquired facilities, and wanted to understand how to most effectively attract new patients to both the new facility and other cardiovascular locations across the hospital system. Objective: To provider a deeper understanding of perc...

Continue reading »

Challenge: After the 10 year anniversary of one of its satellite locations, a major hospital was interested in exploring further expansion opportunities at the site through new services and increasing the number of inpatient beds. Objective: To understand overall attitudes toward the hospital after a decade, any potential pushback toward the expansion of i...

Continue reading »

Challenge: A Senior Living Brand acquired and renovated a Continuing Care Retirement Community (CCRC) in a mid-high-net-worth market. While the brand’s other CCRCs had high-occupancy rates, the newly acquired facility was falling short of occupancy goals. Objective: To understand the reasons and barriers to living in a CCRC, the needs and preferences...

Continue reading »

Challenge: Plan-it has partnered with a major office supplies retailer on multiple initiatives to provide consumer- and business-based insights and solutions to help the brand become the leading office supply retailer. Objective: To understand the mindset and behavior of purchasers of its store branded products, ultimately to understand how to drive increa...

Continue reading »