Challenge: A regional bank launched new branch designs/redesigns throughout Massachusetts. Objective: To better understand the value of the new designs/redesigns on branch engagement including impact on brand perceptions and the customer/employee experience. Solution: Across a variety of branches, walk-through interviews were conducted with key customer au...

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Challenge: A nationally recognized university’s law school was highly ranked overall in U.S. News & World Report, with several of its programs ranked in the Top 10. Objective: To continue increasing the law school’s ranking for U.S. News & World Report’s 2017 publication, after implementation of a series of new initiatives, including the constru...

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We went out to ask Millennials how they think about money, budgeting, and spending. Man-on-street interviews are just one form of qualitative research that we specialize in.  Contact us to find out what customized qualitative or quantitative methodology is best for your company.   ...

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Challenge: A major office supplies retailer wanted to improve its multi-channel shopping experience for small business customers, ultimately to better cater to small business shopping needs and appetites. Objective: To better understand multi-channel shopping attitudes and behaviors, current perceptions of the brand and key competitors’ shopping channels,...

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Challenge: A major office supplies retailer wanted to become the go-to, one-stop shop for mid-market companies by improving the purchasing experience among decision makers. Objective: To understand the mindset and emotional pain points of mid-market businesses, specifically with regard to the responsibilities of running the business and challenges of job-r...

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