Challenge: A major office supplies store had added new content to its recently launched app designed to help small businesses grow and provide the brand with a means of further developing ongoing relationships with customers. Objective: To obtain reactions to the new content as well as the overall value and usability of the app. Solution: Plan-it conducted...

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Challenge: The founders of BodyScapes Fitness, with locations in Boston, Brookline and Cambridge, launched a new concept in personal training called SplitFit, which provides greater affordability and flexibility than traditional personal training offerings by allowing non-gym members access to individual and pooled (2-3 people) personal training sessions w...

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Challenge: Cascade Designs was developing new packaging for its Therm-a-Rest line of outdoor sleeping products and needed to understand what role the packaging played in driving brand perceptions and purchasing decisions. Objective: To determine which packaging design will be most effective in the marketplace for the Therm-a-Rest line in terms of maintaini...

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Challenge: As part of a long term, ongoing initiative to make Boston University the “school of choice” among qualified prospective college candidates, BU wanted to answer three key questions: How could it best appeal to future qualified prospects? What is the student profile of the prospective student most inclined to choose BU? What factors are most imp...

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Challenge: A national financial services provider was undergoing a process of simplifying platforms and streamlining Managed Account offerings, and providing clients access to new benefits and services. Objective: To explore, prior to launch, perceptions of the new offering overall, and to uncover specific features to highlight in future communications, as...

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