Posted in: Brand Positioning & Development, Communication, Healthcare, Product/Service Development/Viability, Qualitative Exploratory, Real Estate
Senior Living Community: Entering A New Market
Challenge: A Senior Living Brand acquired and renovated a Continuing Care Retirement Community (CCRC) in a mid-high-net-worth market. While the brand’s other CCRCs had high-occupancy rates, the newly acquired facility was falling short of occupancy goals.
Objective: To understand the reasons and barriers to living in a CCRC, the needs and preferences...